WHAT IS INTERACTIVE?
What are the limits? What are the capabilities? What pisses off Google? What makes clients happy? What... What... What...

It's like trying to narrow the scope of something the size of the universe. Something that is infinitely larger every time you wake up in the morning. No matter how many answers you get on any given day, you will never have them all, and the answers you received yesterday may not be valid today.

We must accept that interactive is not something you can master or conquer. It is something you must embrace and share with. It is an organism eagerly awaiting someone to share its next experience with. These experiences are catalysts for some of the greatest interactive work out there. In a chain reaction, new experiences launch from the original ones that push our limits even more.

Some people say that interactive is reaching its capable limits. Honestly, if someone is so determined to find the limitations of interactive, they need not look any further than the space between their ears.]]>
images/whatis_interactive.png

What are the limits? What are the capabilities? What pisses off Google? What makes clients happy? What... What... What...

It's like trying to narrow the scope of something the size of the universe. Something that is infinitely larger every time you wake up in the morning. No matter how many answers you get on any given day, you will never have them all, and the answers you received yesterday may not be valid today.

We must accept that interactive is not something you can master or conquer. It is something you must embrace and share with. It is an organism eagerly awaiting someone to share its next experience with. These experiences are catalysts for some of the greatest interactive work out there. In a chain reaction, new experiences launch from the original ones that push our limits even more.

Some people say that interactive is reaching its capable limits. Honestly, if someone is so determined to find the limitations of interactive, they need not look any further than the space between their ears.
W HOLLYWOOD
CLIENT: W HOLLWOOD
PROJECT: RSVP PROMOTION
AGENCY: THE POINT GROUP
ROLE: Interactive Designer/Flash Developer
LINK: www.whollywood.com/rsvp

HIGHLIGHTS: What do you get when you cross Hollywood style with some sensual beats? A captivating W Hotel experience that over-delivered RSVP's to the hottest new residence in Hollywood.

In this piece, we captured the beat with a revealing equalizer that gave a voyeuristic view into a life of glamour.

You only need to see this once to understand why it was a success.]]>
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CLIENT: W HOLLWOOD
PROJECT: RSVP PROMOTION
AGENCY: THE POINT GROUP
ROLE: Interactive Designer/Flash Developer
LINK: www.whollywood.com/rsvp

HIGHLIGHTS: What do you get when you cross Hollywood style with some sensual beats? A captivating W Hotel experience that over-delivered RSVP's to the hottest new residence in Hollywood.

In this piece, we captured the beat with a revealing equalizer that gave a voyeuristic view into a life of glamour.

You only need to see this once to understand why it was a success.
CODE SECURITY
Ain't it a bitch, when you pass code off to a third party (who thinks they know what they are doing) and they screw up your code trying to do some dumbass effect they saw in PowerPoint.

When will the time come for us to have the capabilities to not only condense our code view, but to also lock chunks of code that should never change?

I understand people like full control of all code. I'm just trying to be a kind soul and make sure the safety is on before I hand a gun over to a small child.

Even though this seems like a simple thing, I have yet to find or create this capability. The demand is out there.

We just need one of those basement super prodigies to take a vacation away from WoW for a weekend and create a code encrypter.]]>
images/codeSecurity.png

Ain't it a bitch, when you pass code off to a third party (who thinks they know what they are doing) and they screw up your code trying to do some dumbass effect they saw in PowerPoint.

When will the time come for us to have the capabilities to not only condense our code view, but to also lock chunks of code that should never change?

I understand people like full control of all code. I'm just trying to be a kind soul and make sure the safety is on before I hand a gun over to a small child.

Even though this seems like a simple thing, I have yet to find or create this capability. The demand is out there.

We just need one of those basement super prodigies to take a vacation away from WoW for a weekend and create a code encrypter.
KIMBALL HILL HOMES
CLIENT: KIMBALL HILL HOMES
PROJECT: WEBSITE REDESIGN
AGENCY: THE POINT GROUP
ROLE: Interactive Designer
LINK: www.kimballhillhomes.com

HIGHLIGHTS: Kimball Hill is a major player in the homebuilding industry, but their web presence didn't present them as such. Although Kimball Hill wanted all of the features and functionality their clients deserved, they also wanted the website to "feel like home".

We took this information and designed a website that integrated industry leading functionality with imagery that brought a "touch of home" to every page.]]>
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CLIENT: KIMBALL HILL HOMES
PROJECT: WEBSITE REDESIGN
AGENCY: THE POINT GROUP
ROLE: Interactive Designer
LINK: www.kimballhillhomes.com

HIGHLIGHTS: Kimball Hill is a major player in the homebuilding industry, but their web presence didn't present them as such. Although Kimball Hill wanted all of the features and functionality their clients deserved, they also wanted the website to "feel like home".

We took this information and designed a website that integrated industry leading functionality with imagery that brought a "touch of home" to every page.
ABOUT ME
Robert Gex Barfield Jr.
Download Resume: Click Here

OBJECTIVE
To be a leader in creating the optimum customer experience utilizing my broad scope of knowledge in interactive strategy, web design and advertising.

EXPERIENCE
Group Interactive Lead, IMC2
March 2008 to Present
Responsible for all major multimedia implementations for the P&G group. I work with the creative and account teams to understand client needs and objectives. From there, I am responsible for contributing and verifying the functionality that is presented to the client. I also create the development estimate and timeline, along with selecting the right developer for the project. I often work through project development challenges (mostly actionscript) to help the development team maximize productivity.

Associate Creative Director, IMC2
May 2006 to Present
Responsible for leading all interactive development for the P&G group. Some notable clients are Olay, Secret, Max Factor, Gain, Old Spice, Eukanuba, Iams, Tampax, Always, Crest & Scope. Oversee early brainstorm sessions, assess the scope and estimate of the development of each concept, create timelines, and lead the development of the final concept. When leading rich media (Flash) development, I am also a major contributor to the development of complex applications. I also take responsibility for helping my team grow both their design and development skills.

Lead Interactive Designer, The Point Group
June 2003 to May 2006
Responsible for analysis, design and development of all interactive initiatives that enter the agency. Keeping track of design/development deadlines, design presentations, vendor interactions and client expectations. Use of user/client input and analysis to recommend a strategy and functionality for agency implementation. Converting strategy to functionality, look and feel, and a timeline. Creation of information architectures, wire frames and storyboards. Oversee the look and feel and deliver it to programming when final design revisions have been made. Secondary responsibilities include the concept and design of all new business and internal interactive presentations (including Flash and PowerPoint).

Senior Art Director / Interactive Designer, Millet Group
September 2002 to June 2003
Responsible for taking client initiatives, print or web, from concept through execution while meeting client objectives and maintaining the highest level of quality.

Art Director/Interactive Designer, Baron Communications
May 2000 to September 2002
Responsible for concepting, comping, and executing different print assignments. For web, I was responsible for concepting, designing and developing multimedia projects.

CLIENTS
Olay, Secret, Max Factor, Gain, Old Spice, Eukanuba, Iams, Tampax, Always, Crest, Scope, W Hotels, Brach's, Kimball Hill Homes, Countrywide Mortgage, ELK Building Products, Presbyterian Hospital of Dallas.

EDUCATION
University of North Texas
Graduation Date: August 2000
Major: Advertising Design
Minor: Communication Design, Marketing

SKILLS
9+ years interactive strategy/design/development
7+ years agency experience
Design : Photoshop, Illustrator
Multimedia : Flash, Actionscript 2 (advanced), Actionscript 3 (currently learning)
Programming : HTML, CSS, PHP, MySQL

REFERENCES
(Upon request)

]]>
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Robert Gex Barfield Jr.
Download Resume: Click Here

OBJECTIVE
To be a leader in creating the optimum customer experience utilizing my broad scope of knowledge in interactive strategy, web design and advertising.

EXPERIENCE
Group Interactive Lead, IMC2
March 2008 to Present
Responsible for all major multimedia implementations for the P&G group. I work with the creative and account teams to understand client needs and objectives. From there, I am responsible for contributing and verifying the functionality that is presented to the client. I also create the development estimate and timeline, along with selecting the right developer for the project. I often work through project development challenges (mostly actionscript) to help the development team maximize productivity.

Associate Creative Director, IMC2
May 2006 to Present
Responsible for leading all interactive development for the P&G group. Some notable clients are Olay, Secret, Max Factor, Gain, Old Spice, Eukanuba, Iams, Tampax, Always, Crest & Scope. Oversee early brainstorm sessions, assess the scope and estimate of the development of each concept, create timelines, and lead the development of the final concept. When leading rich media (Flash) development, I am also a major contributor to the development of complex applications. I also take responsibility for helping my team grow both their design and development skills.

Lead Interactive Designer, The Point Group
June 2003 to May 2006
Responsible for analysis, design and development of all interactive initiatives that enter the agency. Keeping track of design/development deadlines, design presentations, vendor interactions and client expectations. Use of user/client input and analysis to recommend a strategy and functionality for agency implementation. Converting strategy to functionality, look and feel, and a timeline. Creation of information architectures, wire frames and storyboards. Oversee the look and feel and deliver it to programming when final design revisions have been made. Secondary responsibilities include the concept and design of all new business and internal interactive presentations (including Flash and PowerPoint).

Senior Art Director / Interactive Designer, Millet Group
September 2002 to June 2003
Responsible for taking client initiatives, print or web, from concept through execution while meeting client objectives and maintaining the highest level of quality.

Art Director/Interactive Designer, Baron Communications
May 2000 to September 2002
Responsible for concepting, comping, and executing different print assignments. For web, I was responsible for concepting, designing and developing multimedia projects.

CLIENTS
Olay, Secret, Max Factor, Gain, Old Spice, Eukanuba, Iams, Tampax, Always, Crest, Scope, W Hotels, Brach's, Kimball Hill Homes, Countrywide Mortgage, ELK Building Products, Presbyterian Hospital of Dallas.

EDUCATION
University of North Texas
Graduation Date: August 2000
Major: Advertising Design
Minor: Communication Design, Marketing

SKILLS
9+ years interactive strategy/design/development
7+ years agency experience
Design : Photoshop, Illustrator
Multimedia : Flash, Actionscript 2 (advanced), Actionscript 3 (currently learning)
Programming : HTML, CSS, PHP, MySQL

REFERENCES
(Upon request)

CREST WILD XPRESSIONS
CLIENT: CREST
PROJECT: Wild Expressions
AGENCY: IMC2
ROLE: Flash Developer
LINK: www.brush2bwild.com

HIGHLIGHTS: The homepage has some unique elements to it that allow the user to both interact and express themselves. The user can alter the look of the homepage, use the Flav-O-Meter to find their flavor, and share their Wild Challenge experiences.

The X-Press Yourself Art area was the "highlight" of the whole project. It allows kids to create their own characters, print them out, and share with friends. These little characters floated all over the office for months.]]>
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CLIENT: CREST
PROJECT: Wild Expressions
AGENCY: IMC2
ROLE: Flash Developer
LINK: www.brush2bwild.com

HIGHLIGHTS: The homepage has some unique elements to it that allow the user to both interact and express themselves. The user can alter the look of the homepage, use the Flav-O-Meter to find their flavor, and share their Wild Challenge experiences.

The X-Press Yourself Art area was the "highlight" of the whole project. It allows kids to create their own characters, print them out, and share with friends. These little characters floated all over the office for months.
ONLINE DATING FOR FREE?
Where would we be without the productivity of the internet? We use the web to pay bills, buy goods, communicate, etc... Some of these services have been offered to us at a price and some of these services have been offered for FREE.

In some cases, services have started out costing us money and a few years down the line become FREE. One of the services that have entered the "free" realm is online dating. For so long, we have paid for the possibility to meet other users looking for a special someone.

Websites like www.Match.com (original online dating service) give their users an amazing service that includes email, IM, video, and an assortment of matching applications. These sites have done a great job for those people who can afford 20 bucks a month, but they have left out a whole gamet of people who either refuse to pay or can't pay. This is where a whole new opportunity opens up for a dating website that doesn't charge its clients.

Sounds crazy, right? Create and support a fully functional website and don't charge the user? Sounds like a financing nightmare. Actually, it's quite possible and potentially very profitable. The dating site is setup to make money off the advertising it makes available to its users.

The newly created www.Free-Singles.com offers an honest and respectful environment without charging its users one penny. This site consistently surpasses growth projections showing not only the need for a FREE dating service online, but also the possibility of this being a very successful business model.

Free-Singles.com has also taken it's role seriously in creating a healthy dating environment for its clients. A FREE proposition can attract all types of users and Free-Singles is doing its part to not only bring people together, but also remove the fraud and sexual deviants.

I am alwas excited to see more services offer themselves up for FREE and I will be keeping a close eye on the future endeavors of Free-Singles.com]]>
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Where would we be without the productivity of the internet? We use the web to pay bills, buy goods, communicate, etc... Some of these services have been offered to us at a price and some of these services have been offered for FREE.

In some cases, services have started out costing us money and a few years down the line become FREE. One of the services that have entered the "free" realm is online dating. For so long, we have paid for the possibility to meet other users looking for a special someone.

Websites like www.Match.com (original online dating service) give their users an amazing service that includes email, IM, video, and an assortment of matching applications. These sites have done a great job for those people who can afford 20 bucks a month, but they have left out a whole gamet of people who either refuse to pay or can't pay. This is where a whole new opportunity opens up for a dating website that doesn't charge its clients.

Sounds crazy, right? Create and support a fully functional website and don't charge the user? Sounds like a financing nightmare. Actually, it's quite possible and potentially very profitable. The dating site is setup to make money off the advertising it makes available to its users.

The newly created www.Free-Singles.com offers an honest and respectful environment without charging its users one penny. This site consistently surpasses growth projections showing not only the need for a FREE dating service online, but also the possibility of this being a very successful business model.

Free-Singles.com has also taken it's role seriously in creating a healthy dating environment for its clients. A FREE proposition can attract all types of users and Free-Singles is doing its part to not only bring people together, but also remove the fraud and sexual deviants.

I am alwas excited to see more services offer themselves up for FREE and I will be keeping a close eye on the future endeavors of Free-Singles.com
GARBAGE BAGS SUCK!
Do you notice that all the built-in ties (on garbage bags) do is rip out when the bag is semi-full?

If the bag even gets remotely heavy, you have to tie it off and pick it up like a sack of potatoes. Who the hell wants to bear hug a big sack of garbage?

Honestly, these guys must have figured it out by now, but I still don't see a remedy.

Taking the problem into my own hands, I realized that the top tie is purely to keep things inside. There is no support for it to be used for carrying.

Now, if there were two additional handles that crisscrossed the bag and looped from top to bottom, these handles would have the bag supported. By crisscrossing the bag, they weight would be distributed across the straps (instead of just on top with the normal strap). They wouldn't even need to create stronger handles.

I don't know that anyone, who reads this, will really care. But, just incase the CEO of Glad decides to drop in, he'll finally know what's up.]]>
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Do you notice that all the built-in ties (on garbage bags) do is rip out when the bag is semi-full?

If the bag even gets remotely heavy, you have to tie it off and pick it up like a sack of potatoes. Who the hell wants to bear hug a big sack of garbage?

Honestly, these guys must have figured it out by now, but I still don't see a remedy.

Taking the problem into my own hands, I realized that the top tie is purely to keep things inside. There is no support for it to be used for carrying.

Now, if there were two additional handles that crisscrossed the bag and looped from top to bottom, these handles would have the bag supported. By crisscrossing the bag, they weight would be distributed across the straps (instead of just on top with the normal strap). They wouldn't even need to create stronger handles.

I don't know that anyone, who reads this, will really care. But, just incase the CEO of Glad decides to drop in, he'll finally know what's up.
PICK-A-FIX
For each thing we buy there is the potential need for maintenance/repair. On top of having so many belongings that could need repair, there is no quick way to get quotes and find the best deal.

Most of the time, we find someone who, we feel, isn't totally screwing us over. Hoping that they won't drop a bill on us that cancels the summer vacation we saved all year for.

What if there was a website that you could insert what you needed repaired and the zip code, to have multiple vendors reply back with quotes for the repair?

This would save huge amounts of time along with saving money, by finding the best deal.

This could also be a solid corporate tool that could allow them to get the best deal, but also track all repairs throughout the company. Keeping track of all the dates, descriptions, and billing would be a god sent to the finance department.

Vendors would also benefit with this tool, having the opportunity to bid on far more repairs than they have before.

The only drawback I see is the owner's ability to accurately diagnose the issue. For example, "my car is making a funny noise" would be a very tough repair to estimate.

Even with this drawback, I believe repair personnel can deal with vague opportunities just as well as completely accurate ones. They'll just need to give a diagnosis fee versus an actual repair fee.

Keep a lookout, Pickafix.com may actually come to life one day.]]>
images/pickafix.png

For each thing we buy there is the potential need for maintenance/repair. On top of having so many belongings that could need repair, there is no quick way to get quotes and find the best deal.

Most of the time, we find someone who, we feel, isn't totally screwing us over. Hoping that they won't drop a bill on us that cancels the summer vacation we saved all year for.

What if there was a website that you could insert what you needed repaired and the zip code, to have multiple vendors reply back with quotes for the repair?

This would save huge amounts of time along with saving money, by finding the best deal.

This could also be a solid corporate tool that could allow them to get the best deal, but also track all repairs throughout the company. Keeping track of all the dates, descriptions, and billing would be a god sent to the finance department.

Vendors would also benefit with this tool, having the opportunity to bid on far more repairs than they have before.

The only drawback I see is the owner's ability to accurately diagnose the issue. For example, "my car is making a funny noise" would be a very tough repair to estimate.

Even with this drawback, I believe repair personnel can deal with vague opportunities just as well as completely accurate ones. They'll just need to give a diagnosis fee versus an actual repair fee.

Keep a lookout, Pickafix.com may actually come to life one day.
SNELLING
CLIENT: SNELLING STAFFING SERVICES
PROJECT: WEBSITE REDESIGN
AGENCY: THE POINT GROUP
ROLE: Interactive Designer/Flash Developer
LINK: www.snelling.com

HIGHLIGHTS: Snelling is a recognized leader in the staffing industry and ranks among the largest, oldest and most respected staffing firms in the United States. Their capabilities in placing people in the right position are unmatched. Unfortunately, their website was the last thing on their mind.

Knowing they needed to make a change, they brought us in to create a strategy, look, and website deployment they could be proud of.

The new strategy highlighted the individuals being placed into jobs. These are the people who make Snelling strong and pushed this idea further with powerful messaging.

When deploying this idea on the web, we also had to consider the functional aspects of the different users coming to the site: current employees, prospective employees, employers, and frachise owners. Without cluttering the homepage, we made obvious paths for each of these groups. We also made sure that the site was easy to navigate and not to heavy on the download. Some users would be using this site from modems, and we couldn't leave them out of the picture. During focus groups, each group was be able to "get in and get out" in record time.]]>
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CLIENT: SNELLING STAFFING SERVICES
PROJECT: WEBSITE REDESIGN
AGENCY: THE POINT GROUP
ROLE: Interactive Designer/Flash Developer
LINK: www.snelling.com

HIGHLIGHTS: Snelling is a recognized leader in the staffing industry and ranks among the largest, oldest and most respected staffing firms in the United States. Their capabilities in placing people in the right position are unmatched. Unfortunately, their website was the last thing on their mind.

Knowing they needed to make a change, they brought us in to create a strategy, look, and website deployment they could be proud of.

The new strategy highlighted the individuals being placed into jobs. These are the people who make Snelling strong and pushed this idea further with powerful messaging.

When deploying this idea on the web, we also had to consider the functional aspects of the different users coming to the site: current employees, prospective employees, employers, and frachise owners. Without cluttering the homepage, we made obvious paths for each of these groups. We also made sure that the site was easy to navigate and not to heavy on the download. Some users would be using this site from modems, and we couldn't leave them out of the picture. During focus groups, each group was be able to "get in and get out" in record time.
W DALLAS:VICTORY RSVP
CLIENT: W RESIDENCES
PROJECT: RSVP INVITE
AGENCY: THE POINT GROUP
ROLE: Interactive Designer/Flash Developer
LINK: www.victoryresidences.com/rsvp

HIGHLIGHTS: The Victory Tower hadn't even broken ground yet, but it was time to create the hype and Dallas buzzing about the next great high rise in the downtown skyline.

To do this, we used a very strategic and exclusive email campaign to some of the most elite and well-to-do. These condos started at $400,000, so it was important to isolate the market that would see the value of such an exclusive resort/residence.

We used a combination of sound, movement and glam photos to sell in the idea of W DALLAS Victory. This idea went so well that over 80% of the recipients responded to the email and requested more information.]]>
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CLIENT: W RESIDENCES
PROJECT: RSVP INVITE
AGENCY: THE POINT GROUP
ROLE: Interactive Designer/Flash Developer
LINK: www.victoryresidences.com/rsvp

HIGHLIGHTS: The Victory Tower hadn't even broken ground yet, but it was time to create the hype and Dallas buzzing about the next great high rise in the downtown skyline.

To do this, we used a very strategic and exclusive email campaign to some of the most elite and well-to-do. These condos started at $400,000, so it was important to isolate the market that would see the value of such an exclusive resort/residence.

We used a combination of sound, movement and glam photos to sell in the idea of W DALLAS Victory. This idea went so well that over 80% of the recipients responded to the email and requested more information.
SECRET SCENT EXPRESSIONS
CLIENT: SECRET
PROJECT: SCENT EXPRESSIONS
AGENCY: IMC2
ROLE: Flash Developer
LINK: www.secret.com/ScentExpressions

HIGHLIGHTS: Secret had a whole new line of products that were grouped by scents. They gave us an opportunity to create an environment that users could both find their own scent and express themselves.

We surrounded the user with a tropical garden of eden that the user could both manipulate and learn from. The users could take a quiz would respond to their answers with environmental graphics. Once the user finished the quiz, they would have both the scent and the environment that fits their tastes.]]>
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CLIENT: SECRET
PROJECT: SCENT EXPRESSIONS
AGENCY: IMC2
ROLE: Flash Developer
LINK: www.secret.com/ScentExpressions

HIGHLIGHTS: Secret had a whole new line of products that were grouped by scents. They gave us an opportunity to create an environment that users could both find their own scent and express themselves.

We surrounded the user with a tropical garden of eden that the user could both manipulate and learn from. The users could take a quiz would respond to their answers with environmental graphics. Once the user finished the quiz, they would have both the scent and the environment that fits their tastes.
ELK BUILDING PRODUCTS
CLIENT: ELK
PROJECT: WEBSITE REDESIGN
AGENCY: THE POINT GROUP
ROLE: Interactive Designer/Flash Developer
LINK: www.elkcorp.com

HIGHLIGHTS: Elk was growing faster than they could respond interactively. They had four major groups (Homeowners, Contractors, Builders, and Architects) who needed information specific to their needs and it was taking too long for these groups to search through the site for information. We proposed a site redeisgn that would allow for a segmentation of each group. To do this, we created a tabbing feature that allows the user to go to a complete version of the site that only has information pertaining to that group. We also brought in slots for call outs and tools that would be useful to all groups.]]>
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CLIENT: ELK
PROJECT: WEBSITE REDESIGN
AGENCY: THE POINT GROUP
ROLE: Interactive Designer/Flash Developer
LINK: www.elkcorp.com

HIGHLIGHTS: Elk was growing faster than they could respond interactively. They had four major groups (Homeowners, Contractors, Builders, and Architects) who needed information specific to their needs and it was taking too long for these groups to search through the site for information. We proposed a site redeisgn that would allow for a segmentation of each group. To do this, we created a tabbing feature that allows the user to go to a complete version of the site that only has information pertaining to that group. We also brought in slots for call outs and tools that would be useful to all groups.
COUNTRYWIDE CMD
CLIENT: COUNTRYWIDE
PROJECT: CMD REDESIGN
AGENCY: THE POINT GROUP
ROLE: Interactive Designer
LINK: NO LINK* AVAILABLE

HIGHLIGHTS: Countrywide's Consumer Markets Division portal was a conglomeration of what every "tom, dick, and harry" wanted it to be. The homepage was over 4000 pixels high and everyone was complaining that they couldn't find what they needed.

To remedy the situation, Countrywide called us in to survey the situation, present a strategic solution and create the design. I was a leader in all facets of this project, and it was interesting to interview all of the different department heads and get their perspectives. In the end, everyone wanted to feel important, thus they stuck a bunch of their stuff on the homepage. To remedy this situation, we created a navigation on the left hand side that listed out each of the main groups. Each group had control to add information into their area, but the homepage was "off limits". We then created a favorites column that users could create quick links to pages they traffic often. The portal redesign was a huge success and opened the door for other projects with Countrywide.

*Due to the security of the information on this site, I am unable to give out a link to the running version of the site.]]>
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CLIENT: COUNTRYWIDE
PROJECT: CMD REDESIGN
AGENCY: THE POINT GROUP
ROLE: Interactive Designer
LINK: NO LINK* AVAILABLE

HIGHLIGHTS: Countrywide's Consumer Markets Division portal was a conglomeration of what every "tom, dick, and harry" wanted it to be. The homepage was over 4000 pixels high and everyone was complaining that they couldn't find what they needed.

To remedy the situation, Countrywide called us in to survey the situation, present a strategic solution and create the design. I was a leader in all facets of this project, and it was interesting to interview all of the different department heads and get their perspectives. In the end, everyone wanted to feel important, thus they stuck a bunch of their stuff on the homepage. To remedy this situation, we created a navigation on the left hand side that listed out each of the main groups. Each group had control to add information into their area, but the homepage was "off limits". We then created a favorites column that users could create quick links to pages they traffic often. The portal redesign was a huge success and opened the door for other projects with Countrywide.

*Due to the security of the information on this site, I am unable to give out a link to the running version of the site.
OLD SPICE
CLIENT: OLD SPICE
PROJECT: WEBSITE REDESIGN
AGENCY: IMC2
ROLE: Flash Developer
LINK: www.OldSpice.com

HIGHLIGHTS: Old Spice was looking for a website that played off the "Experience" Campaign created by Wieden + Kennedy. We knew the first commercial would be Bruce Campbell on a Ship walking around (granted, you can't tell it's a ship in the commercial).

So, we wanted to bring that ship to life and allow the user to explore the ship and gain all the valuable "experience" they could. This site was an amazing combination of graphics, sound effects and interactivity.

Explore of yourself and see what experiences you can gather.]]>
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CLIENT: OLD SPICE
PROJECT: WEBSITE REDESIGN
AGENCY: IMC2
ROLE: Flash Developer
LINK: www.OldSpice.com

HIGHLIGHTS: Old Spice was looking for a website that played off the "Experience" Campaign created by Wieden + Kennedy. We knew the first commercial would be Bruce Campbell on a Ship walking around (granted, you can't tell it's a ship in the commercial).

So, we wanted to bring that ship to life and allow the user to explore the ship and gain all the valuable "experience" they could. This site was an amazing combination of graphics, sound effects and interactivity.

Explore of yourself and see what experiences you can gather.
TAMPAX UPGRADE U
CLIENT: TAMPAX
PROJECT: UPGRADE U
AGENCY: IMC2
ROLE: Flash Developer
LINK: www.Tampax.com/upgradeU

HIGHLIGHTS: Tampax was looking for a way to attract, entertain and educate prospective Tampax users. To achieve this goal, the Upgrade University was created. This site uses the campaign equity of the "Upgrade" message and places it inside of a university environment that girls can explore and play with. This site is an amazing combination of education and entertainment. See if you can tell the difference.]]>
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CLIENT: TAMPAX
PROJECT: UPGRADE U
AGENCY: IMC2
ROLE: Flash Developer
LINK: www.Tampax.com/upgradeU

HIGHLIGHTS: Tampax was looking for a way to attract, entertain and educate prospective Tampax users. To achieve this goal, the Upgrade University was created. This site uses the campaign equity of the "Upgrade" message and places it inside of a university environment that girls can explore and play with. This site is an amazing combination of education and entertainment. See if you can tell the difference.
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