- E: firstname.lastname@example.org
- T: 214-783-8366
Snelling is a recognized leader in the staffing industry and ranks among the largest, oldest and most respected staffing firms in the United States. Their capabilities in placing people in the right position are unmatched. Unfortunately, their website was the last thing on their mind. Knowing they needed to make a change, they brought us in to create a strategy, look, and website deployment they could be proud of. The new strategy highlighted the individuals being placed into jobs. These are the people who make Snelling strong and pushed this idea further with powerful messaging. When deploying this idea on the web, we also had to consider the functional aspects of the different users coming to the site: current employees, prospective employees, employers, and franchise owners. Without cluttering the homepage, we made obvious paths for each fo these groups. We also made sure that the site was easy to navigate and not to heavy on the download. Some users would be using this site from modems, and we couldn’t leave them out of the picture. During focus groups, each group was be able to “get in and get out” in record time.